Beaubelle Swiss Skin Care says its new product — Anti-Fatigue Eye Contour Gel — targets ‘digital stress.’

The product is now available in Malaysia — after selling out repeatedly on South Korea’s top home shopping network, GS Shop.

Anti-Fatigue Eye Contour Gel is a “pearlized instant rescue eye gel for application around the eyes to reduce signs of early aging,” the brand states. It addresses concerns including puffiness, dark circles, fine lines and eye bags. Additionally, the unique Swiss formulation provides an immediate soothing relief for tired eyes as well as to lift droopy eyes.

It also helps address “digital stress” on the eyes, the brand says, caused by the blue light from digital devices, UV rays, air-conditioning, urban pollution and mental strain — all of which lead to “sluggish circulation around the eye contour,” the company says. 

The nourishing actives are encapsulated in ‘Globes d’Actifs’ which are suspended in a bed of clear gel to lock to maximize its potency until the moment before application. ‘Globes d’Actifs’ contain the ‘CA+3’, a Beaubelle-exclusive compound of centella asiatica extract with avocado oil, bisabolol and oryzanol that strengthens the skin’s DNA to calm inflammation, stimulate new cell growth, build collagen, and improve circulation.

The clear gel base that locks the suspended ‘Globes d’Actifs’ in place contains the exceptional, pollution-free HA (Hyaluronic Acid)-Booster made from the purest Swiss Alpine Spring Water rich in trace elements to deliver intense hydration to the skin and instantly plump up and deeply penetrate the skin for continuous hydration.